AI Insights · Timothy · July 2022
Top 5 Social Apps in Kenya Q2 2022 Performance
Discover the performance of the top 5 social apps in Kenya during Q2 2022, based on weekly downloads, revenue, and active users.
The second quarter of 2022 witnessed notable trends among the top social apps in Kenya. Here’s a closer look at their performance based on data from Sensor Tower.
TikTok Lite - Save Data showed a varied trend in weekly downloads, peaking at 431K in mid-April. The app's weekly revenue fluctuated, reaching approximately $11K in early May. Active users saw a steady increase, from 2.5M to over 3M by the end of June.
Instagram Lite experienced a significant rise in downloads, hitting 288K in the week of June 20. Revenue remained relatively low, with the highest weekly earnings around $110. The app’s active user base grew steadily, surpassing 2.5M by the end of the quarter.
Facebook Lite maintained strong user engagement, with active users consistently over 10M. Downloads peaked at 214K in mid-April, while weekly revenue stayed modest, averaging around $200.
X had stable download numbers, with a slight peak at 43K in mid-April. Revenue was minimal, reaching its highest at $25 in early May. Active users hovered around 1.25M throughout the quarter.
MORE: Discover & Share what's saw a peak in downloads at 40K in mid-May, but numbers dropped significantly towards the end of June. The app’s active users increased to nearly 100K in late May before declining to around 75K.
For more insights and detailed analytics, visit Sensor Tower.
